Pass the chips: Magic of March Madness continues to captivate nation with unmatched appeal and accessibility

The March Madness fan experience is different from any other sport — where else is the bracket a central part of driving fan interest?
Wed, Apr 2
- MLB
Cactus League attendance rises for fourth year, fuels $710M economic impact in the Valley
The Cactus League reported its fourth straight season of attendance growth, with over 1.7 million total fans attending games across the Valley.
- NCAA Basketball
‘Let’s let it fly’: Arizona high school basketball coaches eye 3-point revolution’s deep impact on today’s players
The increase in 3-pointers attempted in the NBA this year sparked conversation of whether the shot is bad for the sport.
Tue, Apr 1
- NCAA Basketball
Los Angeles, Salt Lake City prep for upcoming turn on Olympic stage
The United States is set to host both the 2028 Summer Olympics in Los Angeles and the 2034 Winter Olympics in Salt Lake City, marking a historic double return of the Games to American soil.
Mon, Mar 31
- NBA
Playoff Bound: Valley Suns clinch G League postseason berth in first season
While their NBA parent club is barely clinging to playoff hopes, the G League Valley Suns have clinched a postseason berth in their first season.
Fri, Mar 28
- NCAA Basketball
Arizona falls to Duke in Sweet 16 as Wildcats say goodbye to season, Caleb Love
The Arizona Wildcats fell to top-seed Duke in the East Regional of the NCAA Men’s Basketball Tournament.
Players: - NCAA Basketball
After decades of dominance, Perry boys basketball coach Sam Duane takes on new challenge with Mesa Public Schools
Legendary Arizona high school basketball coach Sam Duane is stepping away from coaching to become Mesa Public Schools’ compliance and character coach.
- NCAA Football
‘Activate the Valley’: ASU, Diamondbacks highlight Valley’s growing symbiotic sports relationships on Opening Day
The Arizona State football team participated in the pregame festivities at Chase Field for the Arizona Diamondbacks' 2025 Opening Day game against the Chicago Cubs.
- NCAA Basketball
‘The Fourth Law’: Lawrence Butler’s breakout 2024 season sets stage for success with A’s
Lawrence Butler is fresh off the heels of a breakout season with the Athletics, earning him a significant contract extension.